branding

Ever heard that to create a business you need to have a unique selling product or service , something that sets you apart from you competitors, something that they can trace and refer to you and you only.
Thats the way we should live our lives, give a unique piece of ourselves that no one can do- a branding.
For example, a friend o mine always washed the plates he found in the sink when he went to the kitchen even if he was tired or had something doing that whenever his mum came there and found the place so neat, she could say without a shadow of doubt that he'd been around OR
This friend of mine who one day for the sake of time couldn't do his homework so copied that of another was reprimanded not for wrong answers but because the teacher knew he had not done the work himself.
See thats the way our lives have to be a piece of ourselves in everything.Maybe, smile to everyone you meet, if asked to wash plates, you also dry them, you know youirself beter and know what yu can do to make you unique and special to others - DO THAT.
Brain teaser; What is it that married men give to their wives, the catholic priest have it but don't use it, Arnold Schwarzenegger has a long one?
Answer: Surname